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Human Studies Center, Ltd.

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We Can Help
 

Our process consulting and research services can help you with:

Quality Marketing Research
Marketing Competencies
Marketing Research and Evaluation
Marketing Research Process


Quality Marketing Research:

We can not give you all the answers!

But,

We can help

Ask the right questions
Avoid analysis paralysis
Develop fresh and different approaches
Point you in the right - wining directions
Provide powerful knowledge
Shape strategies and tactics



We can provide you:

Effective evaluative tools
Indispensable probative tool
Insight revealing methodologies
Insightful and incisive data
Personal attention
Practical decision-maker input
Qualitative research
Quantitative research


We can present you data and analysis of

Attitudes crucial to survival and success
Built in prejudices
Dominant decision making influences
Feelings
Focus
Predisposition
Preferences of carefully selected participants
Problems


We provide research data that is:

Confirmable
Credible
Objective
Reliable
Transferable
Valid


We Carefully Control for Error and Contamination Factors and Effects:

Halo
Hawthorne
John Henry
Law of the Instrument
Misplaced Precision
Placebo
Post Hoc
Rating
Self Fulfilling Prophesy
Typical Case


Contact us when you are considering

Current practice status
New legislation
New products
Policy changes
Proposed projects
Sensitive issues



Marketing Competencies:

We provide practical, cost effective, ethical work involving:

Awareness studies

Benchmark Studies
Brand Image
Brand name recognition
Business Plan research

Change of venue surveys
Client satisfaction
Community attitudes
Competitor analysis
Concept testing
Corporate image
Customer profiles
Customer satisfaction

Design modification

Employee satisfaction

Issue identification

Litigation research

Market targets
Market trends
Member satisfaction
Message testing
Mock trials
Mystery shopping

New product appeal

Opportunities and Threats

Packaging
Panel studies

Patient Satisfaction
Medical patients
Psychiatric patients

Political polling
Positioning development
Pricing
Pricing strategies
Public opinion data

Segmentation studies
Statistical analysis
Strategy recommendations
Strength and Weaknesses

Taste Testing
Tracking studies


Measurement Competencies

We have considerable expertise in using the following measurement issues:

Affective

Attitudes
Beliefs
Emotions
Interests
Preferences
Social Attributes

Behavior / Conduct
Checklists

Cognitive
Achievement
Aptitude
Delphi Technique
Environmental
Demographic
Physical
Socio-economic

Focus Groups of all types

Interviews
Inventories

Opinion Polls

Perceptual - Motor
Aptitude
Skills
Performance

Personality / character
Objective Instruments
Projective Instruments

Questionnaires
Rating Scales
Survey
Group
Individual
Mailed
Records
Telephone

We can help you:

Plan, organize, and manage your project
Construct an effective research model
Investigate concerns
Recruit and screen the right participants
Moderate productive focus groups
Moderate open yet disciplined discussion
Monitor and record sessions
Analyze, evaluate, and / or interpret results


Marketing Research and Evaluation:

Short Term and Long Term Research:

We can provide you with research models that involve:

Action Explorations

Case studies
Causal or Comparative Findings
Content Analysis
Correlation Studies

Descriptive Research
Developmental Research

Ethnographic Studies

Field studies
Focus Group Inquiry

Historical Scrutiny

Naturalistic Studies
Needs Assessment

Observational Investigations

Program Evaluation

Qualitative Evaluation
Quasi-Experimental Studies
Questionnaire Approaches

State of the Art Literature in
Business
Law
Medicine
Psychology
Psychosocial concerns

Survey Exploration

True Experimental Studies


Evaluation Studies:

We can provide you program evaluation studies that focus on

Adversaries
Contexts
Decision-Orientations
Evaluation Effects
Goal Free Studies
Goal-Oriented Investigations
Input Examinations
Process Scrutiny
Product Examinations
Transactional Inquiries

Marketing Research Process:

We can provide assistance with the entire or only part of the research process.

We effectively work with:

Needs Assessment
Program Planning
Training Requirements

Identifying and Setting Goals
Information Needs
Political viability
Strategic importance

Interest factors
Setting
Program variables
Outcome variables
Side effects
Negative
Positive

Judgment Factors
Costs factors
Intrinsic qualifications

Ranking the importance of the goals

Assessing the levels of performance for each goal
Establishing a priority of goals based on
Importance
Performance

Locating the Research Problem

Establishing Hypotheses

Reviewing the Literature

Sampling Decisions

Design Factors

Instrument Development

Measurement

Implementation

Progress

Analysis of the Data
Computer Analysis
Data Processing

Interpreting results

Application of Results

Management plans

Outcome Evaluation


 

Contact Us Now!

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We can be contacted at:
Home Office:

London Consult

Human Studies Center, Ltd.  
 Suite 200-402

655 South Main Street
Orange, CA 92868-4690
U.S.A.
Telephone: Dr. London's Direct line 714-285-9128 Fax: Contact for number
Send e-mail to RWL at LondonConsult.com
Send e-mail to RWL at HumanStudiesCenter.org
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